Margo is joined by Arianne Foulks. Arianne is the founder of Aeolidia, a Shopify development agency that’s been working with creative shop owners since 2004. Her team blends strategy and design to create super-effective Shopify sites, email marketing, and branding. She is also a popular educator and small business enthusiast. As a champion for creative brands, she has a 17+ year reputation for thoughtful redesigns that help businesses level up. She loves having a problem to solve, and has focused throughout her career on building online homes for fascinating people. She is also a mom of two teenagers, enjoys walking, and always has a pile of books by her bed.
Margo and Arianne discuss:
- Arianne’s creative history of crafting beaded jewelry and zines in her childhood to transforming the online presence of creative e-commerce businesses
- How she cultivated her niche in the e-commerce industry
- The challenges of selling unique products in a market flooded with mass-produced items
- The power of storytelling in e-commerce.
- Core values and how they guide Aeolidia
- the significance of having a minimum viable product
- continuous evolution of brand voice
- How and why her team switched to a four day work week
- how to avoid scope creep and set good expectations when working with clients
- Using the Entrepreneurial Operating System to run a business
Connect with Arianne:
https://www.instagram.com/aeolidia
https://www.linkedin.com/in/ariannefoulks
People inspiring Arianne:
Sarah Stockdale from Growclass – she’s building a supportive and warm-hearted community around marketing: https://www.growclass.co/
Janine Vangool of UPPERCASE magazine – a great example of sticking to your beliefs and slow steady growth: https://uppercasemagazine.com/
