In this episode, Margo is joined by her very own Social Media Manager, Mackenzie Jones. With a diverse and fascinating creative journey of her own, she has become an invaluable resource for artists and makers seeking to harness the power of social media marketing to propel their artistic careers. She dives into her own creative experience and how she became a self-taught social media expert, fostering authentic connections through different platforms, fostering authentic connections and tons of tangible tips for using social media in your own creative business.
Margo and Mackenzie discuss:
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Understanding the social media landscape
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The challenge of self-promotion that many creatives face
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How to choose which platforms to use in your business
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Creating an impactful online presence
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Brand voice and exposure
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Common pitfalls she sees creatives (including herself!) make
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Content pillars
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Aligning with your audience
Connect with Mackenzie:
People that inspire Mackenzie:
Younger me. She kept going. She learned to pivot and channel the skill set she had at the time to create a career she wanted. I never felt lost – every path had something different to offer so I tried them all.
I’m constantly inspired by my network of friends and clients – I feel like I am standing on the shore of a beach and every time someone within my creativity circle has an idea it creates a wave that reaches me and it becomes an endless ripple affect of inspiration. We all just flow together.
