27 | The Lisa Congdon Sessions – Who are the right customers and clients for your creative dreams & goals? Where are they?

Margo is once again joined by Lisa Congdon to kick off a series of interviews to discuss different topics surrounding creativity, business, and life. In this episode they discuss how to get yourself in front of the right people as a creative and what that even means!

Margo and Lisa chat about:

  • Exercises Lisa gives to her creative entrepreneur students

  • The difference between dreams and goals

  • Having intermediary goals

  • Lisa’s belief in two parts of self-promotion and why you need to do both

  • Several approaches to go about finding contacts

  • Authentic engagement and using social media strategically

  • The difference between audience and customers (and why they’re both important!)

  • Self-advocacy and community

  • And more!

If you have a topic of conversation you’d like to hear Lisa and Margo discuss, be sure to send a DM on Instagram to @windowsillchats or @tantaustudio!

Connect with Lisa Condon:

https://lisacongdon.com/

https://www.instagram.com/

https://www.pinterest.com/lisacongdon/

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