Playing small will rarely get you far but Nedira Hansen is living proof of what can happen when you trust your gut, invest in yourself, and believe in your work whole-heartedly. In this episode, Margo speaks with Nerida about her early career in textiles, business as both a creative and an agent, working with major design houses such as Disney, Mattel and Warner Brothers, and her newest endeavor, app creation.
Margo and Nerida discuss:
Her start in textiles and what it was like working as a junior buyer for Target Australia
The birth of Nerida Hansen Fabrics
How to continuing to believe in yourself after facing rejection
The challenges she faced in her career as well as the biggest challenges she sees for artists in the surface design industry
Resources for ensuring your creative business is sound in all facets
Her new app for connecting artists with buyers
And so much more!
Nerida Hansen is at the top of her game in the textiles market and building a stand-alone business through representation of artists from all corners of the globe. She continues to work closely with local and international illustrators and surface art designers and her integrity and commitment to her brand and her team is inspiring.
Connect with Nerida:
3 people inspiring Nerida:
Emma Stenhouse and Holly Sanders – two indigenous Australian artists who I am working with. Both are passionate about using their art to help level the playing field between white and black Australia and are actively making a difference.
Emma Donovan – Another indiginous artist a beautiful soul singer who’s music inspires me everyday- hope and nostalgia are the two things that keep us in check, and her music provides that in spades.