All of Beth Snyder’s life she’s been driven by her creative impulse to be a maker. As a teen in the mid-nineties, her first business “Beth’s Bauble & Beads” was successful enough to put her through college, while her sisters both worked at the local truck stop. Between then and now, the great creative project of starting and growing a business has inspired multiple endeavors including iconic stationery company 1canoe2, Hemlock Goods: a bandana company, and a couple of management companies to rule them all. Margo chats with Beth about her creative business endeavors and the many lessons she’s learned from them.
Margo and Beth relish in:
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Her entrepreneurial path (where it started and how it served her)
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How she earned herself an Emmy Award
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The job that took her back home and gave her a love for farm families
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The importance (and basic requirement) of having a job where you feel like you’re contributing
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Why her sisters call her ‘Old Happy Ass’ (and the distinction her mom makes between her and her sisters)
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The delight of choice versus the burden of choice
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Culture and management of creative teams
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Creativity in a product driven world
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Civic involvement and how to make a difference
To Beth, nothing is more satisfying than creating a product that people love, crave, and can’t wait to purchase, but by far her biggest triumph is gathering a team of smart, scrappy people (mostly women) and providing them just enough guidance to take off and help the company soar.
Connect with Beth:
https://www.instagram.com/1canoe2
https://www.instagram.com/hemlockgoods
