40 | Are you moving through your creative practice without pausing to take a breath? Give yourself time to think. Good things come of it with Beth Snyder.

All of Beth Snyder’s life she’s been driven by her creative impulse to be a maker. As a teen in the mid-nineties, her first business “Beth’s Bauble & Beads” was successful enough to put her through college, while her sisters both worked at the local truck stop. Between then and now, the great creative project of starting and growing a business has inspired multiple endeavors including iconic stationery company 1canoe2, Hemlock Goods: a bandana company, and a couple of management companies to rule them all. Margo chats with Beth about her creative business endeavors and the many lessons she’s learned from them. 

 

Margo and Beth relish in:

  • Her entrepreneurial path (where it started and how it served her)

  • How she earned herself an Emmy Award

  • The job that took her back home and gave her a love for farm families

  • The importance (and basic requirement) of having a job where you feel like you’re contributing

  • Why her sisters call her ‘Old Happy Ass’ (and the distinction her mom makes between her and her sisters)

  • The delight of choice versus the burden of choice

  • Culture and management of creative teams

  • Creativity in a product driven world

  • Civic involvement and how to make a difference

 

To Beth, nothing is more satisfying than creating a product that people love, crave, and can’t wait to purchase, but by far her biggest triumph is gathering a team of smart, scrappy people (mostly women) and providing them just enough guidance to take off and help the company soar.

 

Connect with Beth:

https://www.callmeliz.co/

https://1canoe2.com/

https://hemlockgoods.com/

https://www.instagram.com/1canoe2

https://www.instagram.com/hemlockgoods

https://www.instagram.com/hemlockgoods/

https://www.instagram.com/1canoe2beth/

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